Press
Press & Media
Resources for journalists, podcasters, and content creators covering ecommerce, fintech, and founder tools.
Media inquiries
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For interviews, quotes, product demos, or press enquiries, reach us at:
About RealMargin
Boilerplate (use freely in press coverage)
RealMargin is a financial analytics platform for Shopify ecommerce businesses. It connects to a founder’s Shopify store, bank accounts (via Plaid), and advertising platforms to calculate their true profit margin after all costs — including COGS, payment processing fees, advertising spend, refunds, payroll, and supplier obligations. Founded in Melbourne, Australia, RealMargin gives ecommerce founders a single, bank-verified profit number updated automatically every day.
You may reproduce the above boilerplate verbatim in press coverage without prior approval.
Key facts
Founded
2025
Headquarters
Melbourne, VIC, Australia
Founders
Ecommerce veterans
Stage
Early-stage SaaS
Primary market
Shopify merchants
Revenue model
SaaS subscription (monthly/annual)
Brand assets
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Dark background
Brand colours
Purple Primary
#8100d6Deep Purple
#2a0846Ink Black
#0a0a0aWhite
#ffffffLight Purple
#a78bfaTypography
Display / Headings
Instrument Serif
Body / UI
DM Sans
Usage guidelines
Do: Use “RealMargin” as one word with capital R and M. Refer to us as “a profit analytics platform for Shopify founders” or “a financial analytics tool for ecommerce businesses.”
Don’t: Do not write “Real Margin” (two words), “Realmargin” (all lowercase m), or “RM” in external communications without explanation.
Approval required: Use of our brand assets in co-marketing, paid advertising, or modified forms requires prior written approval. Contact press@realmargin.com.